Shaz Dixon opened her Ponsonby Rd homeware store STYLEDIRECT in 2001, after working and traveling extensively in India sourcing wholesale clothing & homewares.
After 9 years on the trendy PONSONBY ROAD she closed that store (due to ever increasing high rents) to expand her "brand" with POP UP SHOPS.
Shaz was one of the first in NZ to put POP UP SHOPS on the map and her reasoning behind the POP UP SHOPS was to drive people to her web site and save all those huge overheads.
Now based in sunny Tutukaka in the 'Winterless north" the business now online only.
Her love for anything NZ with a contempory design (even though she is an Australian) the web site mainly showcase NZ made and/or designed product.
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